8 Premium Ingredients that are used in Now Fresh Dog Food Recipes

April 07, 2018
8 Premium Ingredients that are used in Now Fresh Dog Food Recipes

What do we mean when we say ‘Premium Ingredients’ ? For Now Fresh, it means the highest quality of produce at its freshest ! We believe that it isn’t fair that one family member gets to eat packaged food made of low-quality ingredients while the others enjoy freshly made food made of hand-picked produce. Our dogs are an important part of our families and deserve the same kind of nutrition and care that is accorded to the rest of the family.

So Now Fresh decided to change the way packaged dog food was made. We decided to put all our years of research in Pet Nutrition in creating recipes made out of the choicest, freshest ingredients that were nothing but beneficial for your dog. It didn’t matter whether an ingredient made economic sense or not, if it was beneficial for your furry friend, it should be in that bag of food.

Out of a host of ingredients that go into your Now Fresh bag, we’ve picked 8 premium ingredients that few other food brands use but are an integral part of Now Fresh recipes:

  1. New Zealand Green Lipped Mussels
    Green Lipped Mussels especially imported from New Zealand are an important part of our recipes. They contain chondroitin, EPA and DHA. They also contain the unique omega-3 fatty acid ETA to assist in joint support.
  1. Turkey
    Most Dog-food manufacturers use chicken as their primary source of protein. But at Now Fresh, we recognize Turkey as a star source of protein and taste. We use the de-boned clean flesh of turkey in all our recipes.
  1. Pomegranate
    This delicious tropical fruit is not just incredibly flavorful , it also plays an essential part in providing us with nutrition. It has a high anti-oxidant level, is a good source of dietary fiber and folate, and a very good source of Vitamin C and Vitamin K.
  1. Quinoa
    Quinoa is not just good for you, it’s great for your pooch too! This super grain has gained quite a reputation across the world and rightly so! It is a source of good carbohydrates that is low glycemic and hypo-allergenic too.
  1. Chamomile
    Chamomile is used as a flavoring herb in Now Fresh recipes. It acts as a cooling ingredient and has anti-inflammatory properties. It helps in soothing a troubled tummy too!
  1. Broccoli
    When your mother asks you to finish your broccoli, you know there’s something great for your health in it! Broccoli contains thiamin, riboflavin, pantothenic acid, calcium, iron, magnesium, phosphorus, selenium, beta-cartone, Vitamin C, Vitamin K, Vitamin B6, folate, potassium and host of other benefits.
  1. Organic Chicken
    The organic chicken used in Now Fresh recipes is raised with certified organic feed that contains no animal by-products or antibiotics. Any supplements, such as vitamins, must be approved by a certification body. The chickens are required to have access to outdoor, pesticide-free pasture except in inclement weather. In addition, chickens raised to be certified organic must also meet the care standards to be called Certified Humane.
  1. Organic Flaxseed
    Flaxseed is an extremely beneficial ingredient that must be a part of most dog recipes but isn’t so unfortunately. Omega-3 fatty acids found in flaxseed, are important for normal metabolism and optimal health. Flaxseed is also a source of dietary fibre and antioxidants.


At Now Fresh, we believe that only the freshest ingredients deserve to go into the bowl of dog food. Carefully created, customized recipes and high quality produce is the only way to make sure that your dog is getting the nutrition he deserves. After all, dogs are family!

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